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We unveil powerful insights for our clients and help them shape the future

Dynsights

  • Feminine hygiene at a crossroads
    • 09/2018
    • HEALTH

    Feminine hygiene at a crossroads

    The Free Flow Instinct Method, does that ring a bell ? No ? Catch up with this glamorous topic and learn why the feminine hygiene market is undergoing a consumer rebellion!
    #burningissue #socialintelligence #keeppacewithconsumers

    Audrey Laurent Audrey Laurent

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  • [K-Beauty] 3 nutrition tips for a better self
    • 09/2018
    • HEALTH

    [K-Beauty] 3 nutrition tips for a better self

    In Korea, nutrition is well-known for bringing health, body balance and beauty enhancement. This week Dynvibe LIVE takes a deep dive into 3 main nutrition tips given by Beauty Creators to their community.

  • [K-Beauty]
    • 09/2018
    • BEAUTY

    [K-Beauty] "Espoir" celebrates women empowerment

    There are countless brands, products and makeup styles currently trending in Korea that remain unknown to the European public. Dynvibe LIVE invites you to take a glimpse into this world and discover Espoir, one of the most mentioned brands by Korean beauty influencers last month.

  • [K-Beauty] 3 emerging beauty trends in Korea
    • 09/2018
    • BEAUTY

    [K-Beauty] 3 emerging beauty trends in Korea

    Korean beauty addicts are more and more attracted to hybrid cosmetic products. It allows them to combine different benefits and gain efficiency and time. Dynvibe LIVE invites you to take a glimpse into this world and discover 3 emerging hybrid beauty trend.

  • [K-Beauty] Male grooming in Korea
    • 09/2018
    • BEAUTY

    [K-Beauty] Male grooming in Korea

    In Korea, the global market of Male Grooming products is steadily growing. Knowing the influence Korean beauty has over China in particular, but also all over the world, the understanding of these new trends can help brands anticipate the future of their market.

  • Can you hear the consumer rebellion?
    • 07/2018
    • ALL INDUSTRIES

    Can you hear the consumer rebellion?

    Everyday consumers are changing global consumption patterns through social media. They have become the actors of their own deep behavioral changes: organizing themselves into spontaneous online communities, sharing experiences and influencing others at a worldwide level. Thus, this consumer empowerment leads to new challenges for brands. In this presentation, we share 3 main trends that every brand should be aware of for the future of their strategies.

    Anne-Cécile Guillemot Anne-Cécile Guillemot

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    • 04/2018
    • BEAUTY

    Beauty influencers x beauty brands

    Every week, Dynvibe Live unveils the top beauty brands preferred by french beauty influencers! Who will be in the top picks this week?

    Juliette David Juliette David

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    • 04/2018
    • FOOD

    Millennials x world food

    Every week, Dynvibe Live unveils the top beauty brands preferred by french beauty influencers! Who will be in the top picks this week?

    Juliette David Juliette David

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    • 04/2018
    • PEOPLE

    Millennials x top celebrities

    Emmanuel Macron visiting US President Trump, Damso and the release of his new song, Rihanna’s announcement of her upcoming lingerie line… Discover the most mentioned celebrities by French Millennials these last 2 weeks

    Juliette David Juliette David

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    • 04/2018
    • ENTERTAINMENT

    Millennials x video games

    TOP most mentioned or most anticipated video games by French Millennials

    Juliette David Juliette David

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    • 03/2018
    • MEDIA

    Millennials x TV shows

    Most mentioned TV shows by French Millennials in march 2018

    Juliette David Juliette David

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  • News from the beauty influencers community
    • 03/2018
    • BEAUTY

    News from the beauty influencers community

    200 top French beauty influencers that are monitored daily through our platform Dynvibe LIVE in order to: understand what their favorite brands are, identify the partnerships they form and relay, detect the trends they infuse and the new products they display, but also comprehend their “consumption world” beyond cosmetics.

    Vanessa Moreno Vanessa Moreno

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  • Nintendo Switch, the summary of a risky launch
    • 06/2017
    • ENTERTAINMENT

    Nintendo Switch, the summary of a risky launch

    On March 3rd, 2017, in an attempt to regain control of the market, Nintendo released a new concept for consoles: a hybrid device which can be played at home as well as on-the-go. Dynvibe has analyzed the expectations and the opinions of the gaming community regarding this new hybrid device.

    Anne-Cécile Guillemot Anne-Cécile Guillemot

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  • Apple Pay, the first French users go to the till
    • 06/2017
    • HIGH-TECH

    Apple Pay, the first French users go to the till

    Eagerly awaited by fans of the Apple brand, the Apple Pay mobile payment system was launched in France on July 19th 2016. By listening to users we detail the strengths and weaknesses of this new mobile payment service and draw strategic insights for the brands.

    Anne-Cécile Guillemot Anne-Cécile Guillemot

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  • When mothers take up zero waste
    • 07/2016
    • ALL INDUSTRIES

    When mothers take up zero waste

    Books, media coverage, films, new shops, the zero waste theme has become very dynamic since the start of 2016. On social media, some French web users have started sharing their awareness and new patterns of behavior in this regard. Dynvibe, a specialist in strategic social media monitoring, has analyzed more than 1000 conversations to decode this new trend.

    Anne-Cécile Guillemot Anne-Cécile Guillemot

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  • Foreign consumers are fans of French dermo-cosmetics brands
    • 06/2017
    • BEAUTY

    Foreign consumers are fans of French dermo-cosmetics brands

    Foreign consumers are envious of French dermo-cosmetic brands which are not available internationally. Dynvibe helps to better understand why these brands have come to enjoy above normal visibility on social media and why a foreign market segment finds them so highly desirable.

    Anne-Cécile Guillemot Anne-Cécile Guillemot

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  • Netflix steals the show with the 13-20 year old
    • 02/2015
    • MEDIA

    Netflix steals the show with the 13-20 year old

    One year after its French launch, Dynvibe has analyzed 30,000 conversations spontaneously posted on social media by French web users on the subject of Netflix. An opportunity to assess the impact of the strategy put in place by the platform and to study the profile of the community of the service’s follower.

    Anne-Cécile Guillemot Anne-Cécile Guillemot

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  • Coca-Cola attacks the
    • 02/2015
    • FOOD

    Coca-Cola attacks the "healthy" drinks market: green washing or a success story ?

    Since the end of the year 2014, the American firm is looking to conquer the drinks sector known as “healthy” or “natural” with two new products: Coca-cola Life (in Europe), and the milk drink, Fairlife (in the US).  Dynvibe has analyzed consumer comments following the launch of these two products in order to understand the legitimacy of the soft drink king in this sector. 

    Anne-Cécile Guillemot Anne-Cécile Guillemot

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Crafting insights since 2009